A childhood is more than the pictures that survive it.

Keep preserves a childhood—and the people who lived it. We believe the material parents already capture is full of meaning, but it is scattered across camera rolls, voice notes, messages, drawers, and the blur of ordinary days.

Parents should not have to become archivists, scrapbookers, or perfect journalers to keep that life. They share what they want, when it happens. Keep does the patient work of gathering the threads: the favorite people, the quiet milestones, the obsessions, the ridiculous jokes, and the moments that explain a child to the people they will become.

Sometimes the story needs a parent's point of view. Keep might notice baking and cooking returning again and again, then ask what you think this child may become. “A chef,” you might say. That answer is not a data point. It is a piece of family history, paired with the moments that made it feel true.

That is why prompts matter: they preserve how a child was seen and loved, as well as who their parents were at that time. Keep is building an evolving childhood story, not collecting a finished package at the end of one year.